Kayla Hubbard

You're excited. You have a business idea, you're ready to launch, and you probably think the first thing you need to do is build a website, create social media accounts, and start posting. But here's what I'm about to tell you: your marketing strategy needs to exist before you even think about tactics. I know, I know. You're a founder, not a "marketing person." You didn't start a business to spend hours obsessing over strategy. You want to help your customers, make an impact, and yes—make...

You're about to start something. Maybe you've already told people about it. Maybe you're still sitting with the idea, running scenarios in your head about what could happen. Either way, there's this looming question you haven't said out loud yet: "How do I actually know if this is working?" That's not a problem to solve later. That's something you figure out now—before you make your first dollar, before you onboard your first client, before you invest a single penny into inventory or ads or a...

Starting a business is exciting—but the journey from idea to successful launch is filled with hidden pitfalls that can derail even the most promising ventures. After working with dozens of entrepreneurs and business owners, I've identified seven common obstacles that consistently prevent launches from succeeding and businesses from scaling. If you're planning a launch or wondering why your business isn't growing as expected, this guide will help you identify and overcome these critical...